лист требует иносказаний
и не даёт написать ни слова о
допускает только в форме аллегорий

ни написать, ни произнести—
держать в голове
любая форма кроме мысли неуместна

мысль сформулирована и готова
случиться на бумаге
цензура решительно отвергает такие слова

уже напряженные для начала движения
мышцы руки спотыкаются
и становится другой буквой зачаток линии

у написанного не будет итога
только 15 строчек о том, что мне нельзя,
много около, ничего прямого

Мысли -- просто так. то, чему не находится применения, не становится менее значимым.

Видео -- David Byrne rehearsing dances for Talking Heades' upcoming Speaking in Tongues tour (1983)

Experimental Jetset. Statement and Counter-Statement. Audience

We still really dislike the notion of the “target audience,” or the “audience” in general. It’s not out of some arrogance or disrespect towards the individual reader or viewer — in fact, it is exactly because we respect the individual viewer so much that we try to avoid generalizations such as “the target audience,” “the general reader,” “the average visitor,” “the typical viewer,” etc. We simply don’t like this whole notion of the audience as some sort of platonic entity, something that exists in a sort of strange, separate sphere.

The way we see it, we are part of society, and in the same way, society is part of us. We are products of the society in which we were brought up, we are shaped by a larger community, our thinking is influenced by the language we speak, etc. Society really is a part of us all; it defines who we are.

So we feel it would be bizarre to first have to “externalize” this society, by defining it as a “target audience,” only in order to then have to try to artificially approach it from the outside, as if it’s something that exists “out there”. It seems like such an indirect way of working. That’s why we feel the only way to stay honest to the individual reader, is to stay honest towards yourself. If you want to contribute something to society (an idea, a concept, an aesthetic approach, a viewpoint, a new way of looking at things, however minor), then we truly believe that the only way to reach other people is through yourself. We know, it probably sounds horribly New Age (“the only way out is in”), but we can’t deny this is the way we think.

An example that’s very close to us would be the “John & Paul & Ringo & George” shirt that designed back in 2001. If we would have asked a group of people beforehand whether they would be interested in a shirt featuring basically a list of four names, they would have certainly said no. We made that shirt purely because we wanted to explore something that we personally found interesting — it was born out of our own fascinations, our own interests, our own influences. But despite that (or, as we like to believe, precisely because of it), the shirt really resonated with a large group of people, who started to use this shirt as a template for example, a platform on which to express their own interests — the biggest compliment you can get as a designer, really.

Collective Magazine (interview by Drew Davies), 2013